into the bottle: titanium dioxide

From Hotlanta festivals to summer trips to faithful Tybee, the most important thing to keep handy in that tote is sunscreen. Last summer, we explored the difference between classic and mineral sunscreen through our favorite line, COOLA and now we’re going into the bottle to get to know the #1 ingredient in these sunscreens, Titanium Dioxide.

New York Times refers to Titanium Dioxide as the vital ingredient when it comes to an “ideal sunscreen.” It’s a completely natural mineral as well as a physical ingredient, meaning it sits on our sweltering skin working to block the sun opposed to being absorbed by it. This also means, yes, it is that white chalky material that makes you feel a little like day-glow, but hey, what would summer be without that? The reason for it is that TiO2, when used in sunscreen, is broken down into a ridiculously small form (We’re talking smaller than a particle of hair) where its purpose is to reflect or scatter the harmful rays.

The coolest thing about Titanium Dioxide, though, is that it’s nonirritating, nonallergenic and noncomedogenic meaning it doesn’t produce or aggravate acne, keeping that pretty skin safe. And while sunscreens contain a range of sun filters (avobenzone, zinc oxide, mexoryl), Titanium Dioxide is most commonly used in natural and organic sunscreens due to its sensitive nature. It’s even COOLA’s main active ingredient in their awe-worthy mineral collection and we’re pretty glad it’s in the bottle.

Classic Vs. Mineral

No, it’s not a mean-spirited competition but it IS a question often inquired about suncare products at the Aviary.  We are excited to tell you about our classic AND mineral sunscreen collection by COOLA Suncare.

.COOLA is a pretty cool company itself. The organic suncare company boasts products that are hypoallergenic, noncomedogenic, and Paba, Paraben, Petroleum, and Phthalate Free.  Clearly they have your best interest (or skin) at heart.  We should be just as conscious about the things that we put on our bodies as we are about what we put in them.  That’s why COOLA uses all organic, sustainable, and local (when possible) ingredients.  They also only produce limited quantity batches in California so they can reformulate when needed, taking into consideration new suncare developments.

As for the difference between classic and mineral - be prepared to change your thoughts on sun protection.  Classic sunscreens use organic active ingredients (chemical) and protect by absorbing and dissipating the UVA/UVB rays.  Mineral sunscreens use mineral active ingredients of titanium dioxide and zinc oxide (physical) and protect by scattering and reflecting the UVA/UVB rays.  Therefore the rays never even penetrate your skin’s surface.  Sounds good to us!  Another plus is that mineral sunscreen is effective right after application where classic sunscreen should be applied at least thirty minutes before exposure.  And we know there’s little room for patience when you just want to jump out into the sun and into the pool.

We carry the COOLA Mineral Face 20 as well as Classic Face 30 (both in unscented).  Come check it out – you’ll want to reward yourself for such a great discovery.